SportSource Analytics is a sports-focused analytics company dedicated to enabling better decisions with better data through the use of customized platforms and services.
"The CFB Playoff's stats gurus..."
--Mark Schlabach
"This is baseball's Billy Beane before Hollywood got a sniff. They're redefining the industry..."
--Dennis Dodd
"a wealth of comparative data, from surface-level statistics to more in-depth metrics..."
--David Fox
"coaching staffs religiously use their data..."
--Dan Wolken
"it would be hard for anyone to gain access to CBTN and not find value in the services offered..the platform is a game changer"
--Darren Heitner
"that's the value of having approximately 100 million pieces of data at your disposal: You can make decisions on the right data."
--Neil Greenberg
"it's ridiuclous the amount of data they'll have.."
--Stewart Mandel
"subscribing to the SportSource service should be a valuable investment for ADs trying to create a pool of candidates"
--Andy Staples

Custom Platforms
SportSource builds and manages custom analytics platforms aimed at specific sports-related audiences.

SportSource offers expertise-driven consulting services focused around data driven decision making.

Data Services
SportSource delivers specific data sets tailored to customer needs that span the entire SportSource expertise domain.
The SportSource customer roster spans collegiate athletics departments, coaching staffs, sports agents, and media.
We have customers in every major NCAA athletic conference. We have every major sports agency. We are also the data analytics platform provider for the College Football Playoff and provide custom platforms to the college football awards organizations (Doak Walker, Outland Trophy, etc).


Athletic Department Package
Built on top of the Coaches By The Numbers (CBTN) platform, the Athletic Department Package features comprehensive tools centered around statistical evaluation of FBS and FCS football coaches and teams.

Coaches Package
Built on top of the Coaches By The Numbers (CBTN) platform, the Coaches Package contains detailed scouting reports and custom tools specifically built for coaches to evaluate opponents, as well as their own team.

Coach Dossiers
Coach Dossiers are a comprehensive statistical career summary of an FBS football coach. These 30+ page reports cover every statistcal aspect of a coach, on and off the field.

CFB Data Packages
SportSource platforms are built on top of an amazing set of high quality data. This data is trusted across the industry and we make it available commercially. Learn more.

Drew Borland
Drew Borland is the technology leader behind SportSource Analytics. Also a co-founder, Drew is a former college student athlete, having attended Vanderbilt University on a baseball scholarship, and attaining bachelor degrees in both Computer Science and Mathematics. Drew currently resides in Atlanta, GA.

Marty Couvillon
Marty is the Chief Data Architect at SportSource Analytics, responsible for data acquisition, aggregation, and accuracy. Prior to SportSource, Marty was the founder and sole operator of, the primary source for detailed college football statistics on the web. Marty has over 25 years of software development and database experience, including a year at STATS, Inc.

Scott Prather
Scott Prather is a native of Atlanta, who has always had a passion for the sports industry. After attending Georgia Tech on a baseball scholarship, Scott was drafted by the St. Louis Cardinals as a LHP and spent 5 years in their organization. He believes that strong relationships are at the core of any successful business, and it was this along with his analytical nature and love for football that convinced him to help start SportSource Analytics.

Stephen Prather
Stephen Prather is one of the co-founders of SportSource Analytics. Stephen is a native of Atlanta, GA and earned his undergraduate and MBA degree from Vanderbilt University. His experiences have taken him from Capitol Hill to commercial real estate brokerage to advanced data analytics. He lives in Nashville, TN with his wife and three girls.
For more information on any of our products or services, reach out to us on Twitter (below) or drop us an email at