“Analytics doesn’t mean stats; it means using information or data to make informed decisions"

— Kirk Lacob (Golden State Warriors AGM)

Our Services

placeholder image

Analytical Platforms

SportSource builds and manages custom analytics platforms aimed at specific sports-related audiences.

placeholder image

Data Services

SportSource delivers specific data sets tailored to customer needs that span the entire SportSource expertise domain.

placeholder image

Coach Search Firm

SportSource offers expertise-driven search services to help find the right football coach for your program. More details here.

Our Customers

We have over 50 FBS customers spanning every major conference.
American Atheltic Conference
Atlantic Coast Conference
Pacific 12 Conference
Big 10 Conference
College Football Playoff
Sun Belt Conference
Big 12 Conference
Southeastern Conference

Our Analytics Philosophy

placeholder image

Content must have Context

Content without context is just noise. All of our data and analysis is rooted in perspective and relativity across all things we study. 

placeholder image

Conclusion-focused

How good is your “Why”? The content and context being studied must have an actionable and useful conclusion.

placeholder image

Platform Approach

Instead of providing reports, we create solutions with user-friendly analytical tools that can repeatedly provide answers to millions of question variations.

SportSource Analytics in the News...

Hear what the media is saying about our data and platforms...

Meet Our Executive Team

SportSource was founded by three former Division I student-athletes.

Andrew Borland

Chief Executive Officer

Co-Founder of SportSource. Attended Vanderbilt University and played baseball from 1997-2000. Majored in Computer Science and Mathematics.

placeholder user

Scott Prather

Chief Operations Officer

Co-Founder of SportSource. Attended Georgia Tech and played baseball from 1995-1997. Majored in Business Management.

placeholder user
placeholder user

Marty Couvillion

Chief Data Architect

Founder of cfbstats.com. Attended Auburn University. Majored in Computer Science.

placeholder user

Stephen Prather

Chief Customer Officer

Co-Founder of SportSource. Attended Vanderbilt and played baseball from 1997-2000. Majored in Political Science, Masters in BA.