“Analytics doesn’t mean stats; it means using information or data to make informed decisions"

— Kirk Lacob (Golden State Warriors AGM)

Our Services

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Analytical Platforms

SportSource builds and manages custom analytics platforms aimed at specific sports-related audiences.

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Data Services

SportSource delivers specific data sets tailored to customer needs that span the entire SportSource expertise domain.

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Coach Search Firm

SportSource offers expertise-driven search services to help find the right football coach for your program. More details here.

Our Customers

We have over 50 FBS customers spanning every major conference.
American Atheltic Conference
Atlantic Coast Conference
Pacific 12 Conference
Big 10 Conference
College Football Playoff
Sun Belt Conference
Big 12 Conference
Southeastern Conference

Our Analytics Philosophy

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Content must have Context

Content without context is just noise. All of our data and analysis is rooted in perspective and relativity across all things we study. 

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How good is your “Why”? The content and context being studied must have an actionable and useful conclusion.

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Platform Approach

Instead of providing reports, we create solutions with user-friendly analytical tools that can repeatedly provide answers to millions of question variations.

SportSource Analytics in the News...

Hear what the media is saying about our data and platforms...

Meet Our Executive Team

SportSource was founded by three former Division I student-athletes.

Andrew Borland

Chief Executive Officer

Co-Founder of SportSource. Attended Vanderbilt University and played baseball from 1997-2000. Majored in Computer Science and Mathematics.

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Scott Prather

Chief Operations Officer

Co-Founder of SportSource. Attended Georgia Tech and played baseball from 1995-1997. Majored in Business Management.

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Marty Couvillion

Chief Data Architect

Founder of cfbstats.com. Attended Auburn University. Majored in Computer Science.

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Stephen Prather

Chief Customer Officer

Co-Founder of SportSource. Attended Vanderbilt and played baseball from 1997-2000. Majored in Political Science, Masters in BA.