“Analytics doesn’t mean stats; it means using information or data to make informed decisions"

— Kirk Lacob (Golden State Warriors AGM)

Our Services

placeholder image

Analytical Platforms

SportSource builds and manages custom analytics platforms aimed at specific sports-related audiences.

placeholder image

Data Services

SportSource delivers specific data sets tailored to customer needs that span the entire SportSource expertise domain.

placeholder image

Coach Search Services

SportSource offers expertise-driven search services to help find the right football coach for your program. More details here.

Our Customers

We have over 100 FBS + FCS customers spanning every major conference.
American Atheltic Conference
Atlantic Coast Conference
Pacific 12 Conference
Big 10 Conference
College Football Playoff
Sun Belt Conference
Big 12 Conference
Southeastern Conference

Our Analytics Philosophy

placeholder image

Content must have Context

Content without context is just noise. All of our data and analysis is rooted in perspective and relativity across all things we study. 

placeholder image


How good is your “Why”? The content and context being studied must have an actionable and useful conclusion.

placeholder image

Platform Approach

Instead of providing reports, we create solutions with user-friendly analytical tools that can repeatedly provide answers to millions of question variations.

Recent News...


SportSource partnering with CGS on Transfer Portal Player Combines

2/16/2022 - College Gridiron Showcase (CGS) is starting their new Combine Academy to focus on accurately recording data and video on existing college players, beginning primarily with players in the Transfer Portal. Both SSA and Tracking Football are combining forces with CGS to integrate all of this great data and video into our Player Portal Analytics Tool (PPAT), currently being used by over 70+ college football programs. Tracking Football is going to be creating next-generation analytics based on player athleticism and we will deliver all of this content through the SportSource PPAT interface as well. Our unified goal is to provide the best available data and video to talent evaluators to help find players the best opportunity to utilize their talents. 

View Press Release

SportSource integrating w/ Tracking Football on Player Performance Profiling + Roster Management

12/1/2020 - SSA and Tracking Football are partnering to help bring physical performance data and on-field production data into an integrated solution to empower personnel managers across NFL and College Football teams to make the best possible roster management decisions. Eventually evolving into a full Roster Management platform, the integration will start with targeted solutions to assess player performance within the NCAA Transfer Portal and NFL Combine. Early 2021 will feature machine-learning based algorithms for predicting which players will be drafted into the NFL.   

Learn More

SportSource to partner with NCMFC

10/27/2020 - The National Coalition of Minority Football Coaches (Coalition) has partnered with SportSource Analytics (SSA) to power the Coalition's data analytics for football coaching. SSA provides unparalleled sports-focused analytical platforms and coach hiring services with a proven record of impact on the hiring process for coaches at the professional and collegiate levels. The Coalition looks forward to working collaboratively with SSA to create a robust, balanced data analytic platform as part of the Coalition's effort to prepare, promote and produce minority football coaches.

View Press Release

Stories about SportSource Analytics

Hear what the media is saying about our data and platforms...

Meet Our Executive Team

SportSource was founded by three former Division I student-athletes.

Andrew Borland

Chief Executive Officer

Co-Founder of SportSource. Attended Vanderbilt University and played baseball from 1997-2000. Majored in Computer Science and Mathematics.

placeholder user

Scott Prather

Partner + Co-Founder

Co-Founder of SportSource. Attended Georgia Tech and played baseball from 1995-1997. Majored in Business Management.

placeholder user
placeholder user

Marty Couvillon

Chief Data Architect

Founder of cfbstats.com. Attended Auburn University. Majored in Computer Science.

placeholder user

Stephen Prather

Chief Customer Officer

Co-Founder of SportSource. Attended Vanderbilt and played baseball from 1997-2000. Majored in Political Science, Masters in BA.